An analysis on the foreign women's fashion magazines in China, and Literature review

An analysis on the foreign women's fashion magazines in China, and compare how do Chinese people appreciate Western magazines - Literature review Example Consumer Culture in China Davis (2005) conducted a qualitative study in which two groups of Chinese consumers in Shanghai were interviewed. The first group consisting of 51 men and women were interviewed in 1987 and the second group comprised of different Chinese consumers consisted for 46 men and women. The consumers were between the ages of 40 and 50. The interviews were open-ended and involved questions relative to consumption expectations in the future. The results of the study found that since the late 1980s, Chinese consumer culture, at least in relation to Shanghai has undergone a revolution of sorts (Davis, 2005). Chinese consumers have experienced significant changes in terms of increased income, improved standards of living, increased spending power, a greater variety of consumption choices and have embraced â€Å"globally branded foodstuffs, pop-music videos and fashion† (Davis, 2005, p. 692). ... Zhou, Arnold, Pereira and Yu (2010) offer some insight into Chinese consumer culture in China’s inland and coastal regions. According to Zhou, et. al.(2010), China is one of the world’s most important consumer markets although there is very little known about the different drivers of Chinese consumption trends and habits in China’s different regions. Using a cultural materialism approach, Zhou, et. al. (2010) analysed consumer decisions approaches among inland and coastal consumers in China. The study found that there were no material differences between coastal and inland consumers in terms of their style of shopping although their pleasure/hedonic shopping styles are different (Zhou, et. al., 2010). These differences are only important for marketers in determining what marketing approach to take for appealing to the pleasure of consumers in different regions in China. Xiao and Kim (2009) conducted a study to determine the extent to which the â€Å"changing val ue systems of modern China† impacted the consumption habits of Chinese consumers (p. 610). Using a multivariate analysis approach, the study found that functional, emotional and social values were linked in a positive way to foreign goods. Individualism and collectivism were identified as having positive links to foreign goods and life satisfaction. Individualists’ consumers were not as satisfied with their lives as collectivists were, but they were more amenable to foreign goods (Xiao & Kim, 2009). Dickson, Lennon, Montalto, Shen and Zhang (2004) conducted a survey of 1,628 married consumers in Beijing, Guangzhou and Shanghai to collect data informing of